... marked by the war in Ukraine and economic uncertainty affecting both companies and individuals. Despite these external challenges, LLYC ended the year strong, showing the continued growth we expected.
Our commitment to technology continues undiminished, as shown by the consolidation of our Deep Digital area during 2022. It now generates one-third of our revenues and represents a team of over 400 professionals, who deliver over 50 solutions in the fields of Digital Marketing, Influence, Creativity, and Deep Learning to our clients every day. Additionally, we invested €800,000 into innovation, particularly into developing proprietary data analysis algorithms.
In line with our commitment to innovation, we made our first two investments from LLYC Venturing, our own venture capital initiative. We expect these investments will be followed by many more in the years to come.
We also maintained our strong commitment to talent. In 2022, we surpassed 1,120 employees - our LLYCers - and promoted 167 of our people (+18.4% promotions vs. 2021). This was largely thanks to our Challengers program, which is designed to help our young talent accelerate their careers. We were also certified as a Great Place to Work (GPTW) in all 12 offices eligible for this certification.
Creativity also remains an integral part of our business. We were honored to receive 120 national and international awards and recognitions throughout 2022, including from major awarding bodies such as the Cannes Lions, New York Advertising Awards, El Sol, FIAP, Effie, IPRA Golden Awards, El Ojo de Iberoamérica, Eikon, Eficacia, Sabre Awards, and PRWeek Global Awards.
Additionally, we progressed in our ESG commitments, particularly through the LLYC Foundation’s work. Our 415 volunteers dedicated over 2,000 hours to its projects, working together to address important causes such as education, diversity, and gender equality. Also, we ended the year by reinforcing our corporate governance structure. We separated the CEO and President roles to strengthen our operations and customer service by appointing Alejandro Romero as our new Global CEO.
Finally, we remained resolute in our commitment to fostering knowledge, and we have the numbers to back that up: 39 LLYC IDEAS, 23 LLYC reports (nine of them made using Data Analytic Suite methodology), two issues of UNO Magazine, and four podcast series, to name a few.
In short, despite the difficulties we faced in 2022, we are pleased we were able to continue growing. None of these results would have been possible without the hard work and dedication of our team of LLYCers, nor without our clients, who have continued to place their trust in LLYC to help them overcome their challenges. Thank you all.
José Antonio Llorente
Founding Partner and Chairman
We have transformed the core of our business, centering it on addressing our client challenges using creative strategies based in exponential technology. In line with this, we consolidated our commitment to Deep Digital in 2022, allocating resources to Data Driven tools and solutions. This has yielded the following results:
98%growth in revenue vs. 2021
+400Deep Digital professionals
€800,000 Invested into innovation, particularly into the development of proprietary data analysis algorithms.
Consolidated the Digital Marketing, Influence, Creativity, and Deep Learning areas, which now offer over 50 solutions and services.
Launched the “Impact of Digital Transformation on Business” study in collaboration with the ROI Marketing Institute.
LLYC VENTURING, Meanwhile, LLYC Venturing, our corporate venturing initiative, supports the entrepreneurial ecosystem by investing in early-stage startups in the communications, marketing, and public relations sectors. In 2022, we provided:
Erudit AI and Digital Audience with strategic and commercial support, which allowed them to include their products and services into LLYC's value proposition.
Our drive to continuously innovate has inspired us to invest in new services that take advantage of our acquired companies’ skills (BESO by LLYC, Apache part of LLYC, and CHINA part of LLYC). By doing so, we are becoming a 360º consulting service - from strategy to execution. These investments, combined with our communications model, mean we can better serve and improve our clients’ businesses and reputations.
How do we do it? Our teams possess the tools and knowledge needed to analyze digital conversations through exponential technologies, helping us understand our clients’ audiences. We use this knowledge and data prediction to connect client brands with their target communities, allowing them to advance toward their goals.
Our marketing methodology is based on creating a set of efficient, innovative solutions brands can use to connect with their audiences’ current and future interests.
Clients are at the center of LLYC’s business model, an ideology we have titled #ClientCentric. We combine strategy and creativity with exponential technologies to develop innovative projects hand-in-hand with each client, helping them strengthen their businesses, positions, and results. Some of our major international projects include:
Partiendo del hecho de cómo nuestro estilo de vida y decisiones delinean el futuro, BBK planteaba un nuevo plan estratégico que buscaba mantener y optimizar el Estado de Bienestar en la región a través de una serie de acciones que ayudarán a educar, sensibilizar y concienciar a la sociedad sobre este hecho.
Across communications, creativity, pubic relations, and marketing, LLYC earned 120 national and international awards and recognitions for its innovations in 2022.
Major awards: Cannes Lions, New York Advertising Awards, El Sol, FIAP, Effie, IPRA Golden Awards El Ojo de Iberoamérica, Eikon, Eficacia, Sabre Awards, and PRWeek Global Awards.
Corporate Awards: “Best PR Agency of the Year in Southern Europe” at PRWeek Global 2022; “PR Company of the Year” and “Best Public Relations Agency in Europe” at the 2022 International Business Awards.
29 LLYC professionals served as panelists for local and international competitions.
As a corporate entity, we are fully aware of our business’ impact and responsibility toward our stakeholders, which is why we are firmly committed to sustainability and ESG.
We generate shared value for society through a long-term vision that incorporates and considers environmental, social, and governance (ESG) concerns throughout our business operations.
Our commitment to sustainability and the environment is driving our efforts to reduce our carbon footprint, mitigate the environmental impact of our activities, and promote the competitiveness and efficiency of our processes. We are working across three pillars: responsible purchasing, circular economy and sustainable office.
Furthermore, we have defined a series of sustainability guidelines and objectives through our Corporate Environmental and Responsible Purchasing Policies.
We generate social value by lending our professionals’ communications and creative expertise to NGO projects working on social welfare, environmental sustainability, or democratic support issues to change realities through creative storytelling.
Supported people at risk of social exclusion, with a focus on youth, women, and the LGBT+ community.
Addressed education, diversity, and gender equality.
Our thought leadership area works as an innovation laboratory, harnessing various formats to help our stakeholders gain insight into the main sector trends and analyses through innovative methodologies.
We remain focused on audio. We released a total of 22 podcasts episodes in 2022:
Nine episodes of Esto es lo que AI (This is AI), a podcast showcasing the latest trends in Artificial Intelligence and its application in communications, marketing, and public relations.
Eight episodes of Foco América (Focus on America), in which we explain the most relevant current economic, social, and political issues in Latin America and how they affect both sides of the Atlantic.
Four episodes of NXT in MKT, featuring the latest branding trends.
One episode of Charlas que inspiran (Inspiring talks), covering inspirational topics with voices from science, engineering, music, and technology.
reports and articles earned 2,300 media impacts throughout 2022.
8 Specialized Knowledge Areas
Experts from LLYC, other companies, and relevant sector actors analyze the main trends, technologies, and innovations shaping the future of healthcare.
Brings together the latest public relations trends and content related to politics, economics, and current affairs.
Addresses the main marketing trends from the point of view of professionals in the sector.
Dedicated to current events in technology, artificial intelligence, and the digital world.
Global platform that brings together leading sustainability and ESG professionals to discuss new trends and developments in environmental, social, and governance issues.
Delves into the world of design, strategy, branding, and audiovisual content.
Identifies and analyzes topics related to latent and emerging risks for companies.
Dedicated to different topics related to corporate communications.